Tata motors swot analysis pdf full information and free links to download or obtain swot analysis of tata motors is provided here. Project on swot analysis tata motors limited by kundan. Currently tata motors employee base is 23,000 approx. This project aims at analysing the acquisition of jaguar land rover by tata motors. Your consent to our cookies if you continue to use this website. Tata motors began in 1945 since then it produced more than 3 million vehicles. Tata motors case study by dasha kozhevnikova on prezi. Tata swot analysis matrix step by step weighted swot. Tata motors have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage.
Introduction tata motors limited is an indian multinational automotive manufacturing company headquartered in mumbai, india. Volvo since its inception has been at the forefront of designing their vehicles in such a manner that in the case of an accident or any unforeseen circumstances the passengers riding in the vehicle stay safe. The swot analysis availble in pdf, ms word, and zip file. Tata motors limited, formerly known as telco tata engineering and locomotive company, was formed in 1954. The case highlights the problems faced by tata motors, the largest automobile company in india. Tata motors can take the advantage of their low cost car by entering into third world countries where people have low purchasing power. Today, tata motors is present in over 175 countries, with a worldwide. Analysis of toyota motor corporation harvard university. Taking the safety concerns a step further the company has developed a system wherein volvo trucks, bus and. It has produces more than 4 million vehicles and has been selling around the world. It also examines the opportunities the company should explore and the threats it should address with appropriate strategies.
We have been expanding our international footprint through exports since 1961. Project on swot analysis tata motors limited by kundan shah. Strengths tata motors is market leader in automobile industry with high market share. With vast global experience, the company brings deep understanding of customer expectations from diverse markets, and is well positioned to cater to ever changing automotive norms and consumer trends across the globe.
Pestel analysis provides great detail about operating challenges tata motors limited will face in prevalent macro environment other than competitive forces. Apple is headquartered in cupertino, california and was founded by steve jobs. Bayerische motoren werke ag, chrysler group llc, daimler ag, ford motor co. Tata motors produce low price car with low fuel consumption. Tata motors limited is the biggest car producer in india since 1945. Tata motors swot analysis top tata motors competitors, stp. For more information on how to do a swot analysis please refer to our article. All documents others section of our research repository. There is a possibility that selling to the bottom of. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and international transportation needs.
Chandibai himatmal mansukhani college, ulhasnagar studying in m. Tata motors are considered a reputable brand in india which gives them an. Tata motors limited is indias largest automobile company, with revenues of rs. Swot analysis tata motors automotive industry land vehicles.
Established in 1945, the companys products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. Tata motors swot analysis tata motors strengths below are the strengths in the swot analysis of tata motors. Tata motors is indias largest automobiles company with approximately 70000 permanenet employees and it gain a revenue us dollar 38. Company profile the company was established in 1935 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with daimlerbenz ag of germany. Tata word mark and logo mark in and outside india is material to. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as automobiles. Ford swot analysis 2019 swot analysis of ford business. Tata motors is the leading automobile company of india, and alsohaving a major share outside the country. Jan 10, 2020 this toyota swot analysis reveals how one of the most innovative automotive companies used its competitive advantages to become the dominant player in the automotive industry. You can edit this swot diagram using creately diagramming tool and include in your reportpresentationwebsite. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for tata motors limited if it is situated in unstable political environment. Tata motors limited strategy, swot and corporate finance.
In late january 2009, tata motors was reeling under a severe business and financial crisis. The companys market share for toyota and lexus brands, excluding mini vehicles in japan was 45. Company analysis of tata motors linkedin slideshare. A swot analysis is important for tata steel to evaluate its current position and formulate strategies to tackle its competitors. These acquisitions and mergers allow tata motors to break into foreign markets and develop a much larger share of the automotive industry. Tata motors is one of the most established company in automobile sector in india. Tata motors employed around 23000 employees and it is expanding with pace.
Fords strengths internal strategic factors global recognition ford is a wellknown brand in the automobile industry and is also recognized in the global markets because of its success in marketing and advertising. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. Swot stands for strength, weaknesses, opportunities and threats. Formerly known as telco tata engineering and locomotive company, it is headquartered in mumbai and is a subsidiary of the tata group one of the biggest business houses in india. Swot swot analysis tata motors limited the company began in 1945 and has produced more than 4 million vehicles. Apple swot 2020 swot analysis of apple business strategy hub.
Tata motors in the car market swot analysis cheap and diversified products and big product range weaknesses 2011 now. Toyota a sustainable brand name and a market leader position. Tata motors editable swot diagram template on creately. Apr 27, 2020 tata motors swot analysis tata motors strengths below are the strengths in the swot analysis of tata motors. Strengths include benefits from its strong market position. The information submitted is true and original to the best of my knowledge. A study on tata nano directions for future research similar studies can be carried out that can help in comparative analysis of different products targeted at the bottom of the pyramid. Company overview tata motors limited is an indian multinational automotive manufacturing company. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. This is a research report on project on swot analysis tata motors limited uploaded by kundan shah in category. Tata motors latest news, press releases and media coverage. Taking the safety concerns a step further the company has developed a system wherein volvo. A case study of tata motors honors thesis presented in partial fulfillment of the requirements for the degree of bachelor of science in business administration in the bertolon school of business at salem state university by michael crawford professor jian gu faculty advisor department of management.
It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle. Project report on tata motors strategic analysis management. Its product portfolio covers passenger cars, trucks, vans, coaches, buses, military vehicles. Swot analysis of tata nano the article delves on the fact that tata nano has failed to achieve its sales figures and carries out a tata nano swot to find out the reason price itself was a major strength factor for the mini magical vehicle which created a sensation all over the world. Electric car motor market forecast with key companies profile. This market research report provides information about company reports automotive, automotive industry. In this assignment, i am going to do swot analysis consider to establish current position of tata motors and how this swot analysis can be used to develop corporate strategy for them. It has millions of loyal customers with steady increment top technology apple was the first.
Tata motors employee productivity percentage is higher. Volkswagen ag further volkswagen is the worlds leading automotive manufacturer based in wolfsburg, germany. We share information about your activities on the site with our partners and moors partners. Global recognition ford is a wellknown brand in the automobile industry and is also recognized in the global markets because of its success in marketing and advertising. Analysis of the tata motors limited company in india.
Report tata motorsjaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. Swot analysis of tata nano and why it failed to deliver. General motors swot analysis strategic management insight. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range. Com part ii, semester iii, hereby declare that i have completed this project on swot analysis of tata motors for the subject enterpreneurship management in the academic year 201516. Internal strengths swot and competitive advantage since acquisition by tata motors ltd. Electric car motor market forecast with key companies. One of the strengths which is very visible in the industry and also beneficial for tata motors revenue are low price vehicles and low fuel consumption. Abstractthis report is a brief swot and steepled analysis of tata motors. Tata motors swot analysis tata motors is the market leader in indian industry with high market share. Swot analysis is an examination of the strength, weakness, opportunities and threats faced by a company during its phase of operation. Tata motors is one of the oldest multinational companies of india, founded in the year of. Swot analysis is an important for strategically formulation rule, which tata has to embrace. Tata motors is a leading automotive multinational manufacturing company headquartered at mumbai, india.
Tata motors limited strategy, swot and corporate finance report report is published on october 29, 2018 and has 62 pages in it. Interim report tata motorsjaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. Swot analysis tata motors automotive industry land. Executive biographies a brief summary of the executives employment history. Toyota has a strong market position in different geographies across the world. Tata motors is one of the oldest multinational companies of india, founded in the year of 1945. Dec 10, 2016 this is volkswagen group swot analysis. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. Use pdf export for high quality prints and svg export for large sharp images or embed. It aims to examine the strengths and the weaknesses of tata motors. This project aims at analysing the acquisition of jaguar land rover by.
Jun 08, 2012 abstractthis report is a brief swot and steepled analysis of tata motors. Interim report tata motors jaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. As of 2020, tata nano is one of the leading brands in the automobiles sector. Browse marketing analysis of more brands morors companies similar to tata motors. Toyota swot analysis 6 key strengths in 2020 sm insight. Tata motors is an indian multinational automobile manufacturing company. Ratan n tata is the chairman of tata sons, the tata promoter company. Today, tata motors is present in over 175 countries, with a worldwide network comprising over 6,600 touch points. The major challenge for tata motors is the rising prices of steel, aluminum and plastic which is heavily used in vehicle manufacturing. Tata motors ltd tatamotors financial and strategic swot analysis. Presenting the electric car motor market factor analysis porters five forces, supplyvalue chain, pestel analysis, market entropy, patenttrademark analysis.
Tata motors ltd tatamotors financial and strategic swot. Tata motors has a good employee base which gives them high production efficiency. Tata motors in trouble business strategy case studies. In this assignment i am doing the swot analysis of tata motors. Tata motors is the reputable brand in indian industry. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Swot analysis is a strategic planning tool that can be used by tata managers to do a situational analysis of the firm.
Tata motors limited is indias largest automobile company, with consolidated revenues of rs. Strengths tata motors is a market leader in automobile industry in india with a high market share. The company has been providing robust technology products and exceptional software services. Volkswagen swot analysis strategic management insight. In april 2005, tata motors limited merged with tata finance, and lastly in march 2008 tata paid ford motor company 2. Due to tata motors strong brand and quality vehicles it has good reputation in the industry. Presentation on company analysis of tata motors presented by.